New Insights from Nazarian College Faculty Research
From consumer behavior and financial decision-making to artificial intelligence, supply chain management and business innovation, Nazarian College faculty are producing research that addresses some of today’s most pressing challenges.
Selected recent publications include:
Valerie Flugge –“The Importance of Being Important: Measuring Materiality in Consumer Deception Litigation,” American Business Law Journal. Proposes a more reliable way to measure whether information about a product genuinely affects consumer choices, helping courts and regulators evaluate claims of consumer deception.
Swapan Ghosh –”Navigating the paradox of openness: Inside-out and outside-in strategies for industry 5.0 readiness under turbulence,” Journal of Engineering and Technology Management. Shows that manufacturers are better prepared for Industry 5.0 when they actively share knowledge and innovations, helping align people, processes and technology.
Aman Goswami –“A Hybrid Simulation Methodology for Identifying and Mitigating Supply Chain Disruptions,” Journal of Simulation. Develops a simulation tool that helps organizations identify supply chain vulnerabilities and evaluate strategies for reducing disruptions in critical industries such as pharmaceutical manufacturing.
Jodi Letkiewicz – “In Whom We Trust? Social Networks and Trust in AI vs. Human Experts Financial Advice,” Finance Research Letters. Shows that trust in financial advice is influenced by social networks, with offline connections favoring human experts and online communities fostering greater trust in AI-generated guidance.
Qin Sun – “Consumer confusion: Examining Emoji Use in Online Communication,” Internet Research. Explores how businesses and consumers use emojis in digital communication and finds that inconsistent or inappropriate use can create confusion and damage perceptions of professionalism.
Kristen Walker with MBA Student Molly Torres –“Beyond the Drug Label: Regulatory-Induced Complexities in Health Information,” Journal of Consumer Affairs. Examines how the complexity of FDA-regulated drug information may drive consumers to online reviews that present medication benefits and risks in a more accessible and balanced way.
Amy Wen – “More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making,” European Journal of Marketing. Shows that the visual presentation of online reviews and ratings can significantly shape consumer perceptions and purchasing decisions.
Rene Zamarripa – “Welfare Access and Inactivity Gaps: Revisiting the Racial Divergence in Unemployment Rates,” Southern Economic Journal. Reexamines the widening Black-White unemployment gap after 1930 and investigates how New Deal relief programs may have influenced migration and labor-force participation patterns.