New Insights from Nazarian College Faculty Research
Nazarian College faculty produce research that informs practical business decisions, sheds light on consumer behavior, examines financial and operational risk strategies, and contributes to policy and organizational innovation, among many other studies, across the United States and worldwide. A few examples of recent publications illustrate the breath and impact of their work.
- Ning Fu – “Conformity or Differentiation? How Consumers Respond to the (In)consistency Between Product Ratings and Review Sentiments in the United States and China,” Product and Operations. Uncovers cultural differences in how consumers interpret online ratings and reviews, providing insights for global marketing strategies.
- Amir Gharehgozli – “Impacts of additive manufacturing on manufacturing supply chain design,” Journal of Manufacturing Technology Management. Examines how emerging manufacturing technologies affect supply chain design, informing operational and management decisions.
- Farshad Ghodoosi – “International Law Unmasked,” Yale Journal of International Law. Offers critical analysis of international legal frameworks, contributing to understanding of global business law and compliance.
- Yanbo Jin – “Does ESG Performance Reduce Bankruptcy Risk?”, International Journal of Financial Studies. Investigates how environmental, social and governance performance relates to corporate financial stability, informing risk management and finance strategies.
- Dong Liu – “Unpacking the black box of salesperson entrepreneurial behavior: the role of family motivation,” Journal of Managerial Psychology. Explores how personal and family motivations influence entrepreneurial sales behavior, information management and organizational performance practices.
- Amy Wen – “More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making,” European Journal of Marketing. Studies how visual cues in online reviews shape consumer behavior, offering insights for marketing and brand strategy.
- Suyan Zheng – “Cash, Risk, and Return: Decoding Precautionary Motives,” International Review of Finance. Explores how firms manage cash and financial risk, providing guidance for corporate financial planning.